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Social Media Jobs – What 2015 might bring


social media jobs

So here we are, finally in 2015, a new year, with brand new resolutions, with renewed optimism and projects to be completed.  Within the current economic climate of constant changes, for jobseekers it is paramount to know where to look and to get there fast and efficiently, the competition is fierce and when push comes to shove only those who are constantly adapting to ever-changing environments are likely to move forward.

Jobs in Social Media obviously have their allure, it’s part of our everyday life, we are constantly using be it in a passive way or an active way, and companies are no stranger to this, in fact they have been very active on this front for some years now.  Some years back the “Community manager” role became the trendy job, however due to its novelty, management and human resources didn’t really know what it entailed, what pay scales were justifiable, even what it really consisted of.

2015 will see more some changes to be noted in social media and what skills should prospective employers be looking for when looking for the candidate for their business needs.

Facebook for example is criticised by some to be short lived for the future, however it still does remain as the world biggest social network and if approached correctly it can become a powerful business tool.  Style paid for advertising is the way forward this year so jobs in online sales are definitely looking to shape up.

Video content will play a big role in 2015, besides posting their content on YouTube companies must also explore other content sharing platforms such as Vimeo.  One social platform to watch out for is Google + which after some shaky years could be finally maturing into a quality content sharing platform with brands developing conversations rather than direct marketing.

Instagram and Pinterest are also on the way up.  The ability to share well crafted and original content will prove invaluable when catching the viewer’s eye, performance, agility to respond and aesthetics will merge even more this year.  Finally one cannot ignore the thriving boost content engagement has enjoyed recently via LinkedIn articles; skills such as creative writing are those to focus on when looking to switch careers this year.

Despite these types of professional careers do not require a physical place per se, major metropolis will always play a major role when it comes down to attracting talented professionals, cities like London will continue to be the hub of innovations and advances in this industry.  According to the Guardian´s job site two thirds of the jobs published are London based.

All in all, 2015 promises to be an exhilarating year with new tendencies in social media and other marketing careers.

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At what age do people leave their parents’ house?


Times have changed and the society is trying to adapt to these changes. Not so long ago, university students in their final years of studies managed to get paid internships. Having their studies paid and getting their first salary, they could start saving. After graduation they already had savings and some work experience, so it was not difficult for them to find a stable job with a decent salary. It was the ideal time to leave the nest and start their own independent life.

A study, carried out by the National Statistics Institute of Spain, revealed that 9.6% of the 18.2 millions of Spanish households are run by young people of the aged between 25 and 29. This number is just 1.7% for those who are under 24 years.

If we focus on Europe we will find out that 46.6% of young people in Italy between 25 and 34 live with their parents. Portugal is the second in the list with 44.5%. In case of Austria the number is a bit lower, although there are still 21.8% of non-independent young people living there. The list is followed by Germany with 17.3% and Belgium reporting 16.1%. Finally, we can mention the 14.4% of the homes in the UK run by young people of the aged between 25 and 29 and 11.5% in the case of France. This number is just 1.7% for those who are under 24 years.

In spite of the common belief, in the United States the young people between 25 and 34 don’t tend to become independent as the used to several years ago. Many of them stay at home with their parents until they form their own families. So we could speak about just approximately 13.9% of young people who decide to leave home.

If we go on our journey through the American Continent, we can get some interesting data for Latin America as well. The average number of the young people aged from 15 to 24, who have moved out and have even built their own family, is around 13.5%. We can also pay attention to a striking difference between some countries, for example, Brazil with 23.3% of young people living separately from their parents, and Chile with only 6.6% of young people in this situation.

It’s important to note the differences between the genders and the regions. The proportion of young women managing an independent household exceeds that one of men of the same age. It might be also specified that young people in rural areas become independent earlier than those who live in urban centers.


Thus we can see that in Argentina the average percentage of the people between 15 and 24 who still lives with his parents is of 13.2%. This number is very similar for Mexico as well, which has a rate of 11.4%.

All this data highly depends on the economic variables, but especially on social norms and customs of each particular country. In a perfect world if we follow the logics of chronology, the youth would have to choose their studies first, then the work they want to devote themselves, and, finally, the family they would like to create. However, the reality is different. The youth of today have to make these decisions simultaneously. Many of them face with a need to help their families financially, and have to work while studying. This becomes crucial for those who already moved from the parents’ home and even more when for those who have formed a family.

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Tips on how to plan your job interview

Despite livinProfessional imageg in the digital age and with the growing use of technology in everyday life some things never change.  Needless to say, the (sometimes dreaded) personal interview still remains a key step in any job process. Social networks are a key factor to get our foot through the door but the personal impression one can create is a still “make or break” factor when deciding whether to hire a prospective candidate or not.  Hence, please find some tips we would like to share with you for a successful job interview.

In order to ultimately reach our goal (i.e. land the job) it is important to remember how we got to this stage.  Always keep track of what communication channels you used to contact the company and how your job application was submitted.  Needless to say if social networking was involved always take care of your digital print and what remains published or is visible in your profile of any professional or personal social networks.

Do your research on the company.  Find out as much as you can about the company´s financial background, culture, products and the department you might be joining.  Use this information to your advantage to explain how you would fit in if you were to be hired.  Avoid superficial and generic terms, once you are selected for a job interview it is the individual personality of each candidate that can make them stand out.  Therefore it is wise at this stage to personalise your CV as much as you can to highlight the synergies you may bring in.

Interviews and job selection processes may vary significantly from each other.   Even though in the UK, job selection processes are closely monitored and standardised in order to guarantee equal opportunities at the end of the day, a lot comes down to the nature of the job itself or the company´s culture.  Here´s a list of 15 tips that can be useful in any job selection process:

1. Be on time
2. Dress accordingly to who you are and to the job you are aiming for
3. Always keep with yourself updated copies of your CV.
4. Be polite – Greet the interviewer with a firm and confident handshake making eye contact.  At the end, no matter how it´s gone, remember to thank them for their time.
5. Switch off your phone and if you are offered a drink avoid anything alcoholic.
6. When expressing yourself, be concise and to the point.  Avoid unfinished sentences or prolonged silences.
7. Be respectful when describing your former (or present) company and colleagues.
8. Show a positive attitude.  Turn your weak points around to show how you work on improving them.  Make sure the interviewer is aware you are motivated to join their company but do not appear desperate or anxious about knowing their feedback.
9. Be aware of your body language.  Try and be calm and sit upright.  Avoid sitting on the edge of your seat which might be seen as insecurity or too laid back which might be seen as a disrespectful.  Do not place your elbows on the table or cross your arms and avoid any annoying obvious habits such as biting your nails or fiddling with your pen.
10. Define yourself with five adjectives.  It doesn’t have to be necessarily work related or in any particular order, but be honest and factual whilst doing so.
11. Be proactive.  Ask about the internal company´s policy regarding promotions; at this point, ask a bit more about the position or the organisation.
12. Do not sell yourself short but don’t go over the top either.  When asked about your salary expectations find out the average salary range for your experience, qualifications, the industry and if possible, the internal salary ranges the company has.
13. Be honest.
14. Use your common sense when answering.
15. Look ahead into the future.  Make a note of your achievements so far and envision what your career goals should be.

Remember that any job selection process does not really end after the final interview.  It is always handy to send a short thank you email to the interviewer(s) acknowledging them for their time and highlighting the positive aspects of having met them personally.  This is seen as good plus point in your favour especially if you are aspiring for a profession that involves communication and networking.  Even if you decide you do not want to go ahead and wish to pursue your career elsewhere it is polite and professional to notify this by email.  These tips will definitely help you stand out amongst the crowd.



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